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To keep growing, the cannabis industry must embrace the Dark Side: Big Pharma.
The Big Pharma empire has certainly given us many reasons to be skeptical, starting with Big Pharma’s stakes against cannabis legalization , its financial interest in addictive substances like opioids , artificial price inflation of life- saving drugs , and using patents to prevent innovation.  But the pharmaceutical industry is also known for: developing drugs that drastically reduced the prevalence of certain diseases,  product purity,  extensive clinical trials,  and their relatively low recall rates. 
Big Pharma has been perfecting its mastery of the Force for at least a century, and as a New Republic, turning away from this wealth of insight and experience would make the budding cannabis industry as bad as Jar Jar Binks.  If we don’t learn from the Dark Side, we will be extinguished.
So what does the pharmaceutical industry get right?
The issue of product safety in the cannabis industry is not a new one. Like any agricultural product, cannabis is at risk of contamination  from pest infection, improper handling, pesticides and residual solvents, and mold growth. In 2017, the industry was shocked by the unfortunate death of a California cancer patient , who suffered a lethal fungal infection suspected to have been caused by mold growth on the cannabis the patient had smoked. And just in the past year, the news has been plagued by word of mite contaminations , mold contaminations [13, 14], and grass sold as cannabis .
The cannabis industry is still finding its footing, but Big Pharma and Big Ag have already figured out how to handle contaminants in the production process. In pharmaceutical production, toxic heavy metals are used as transition metal catalysts to encourage reactions, but are later removed by specialized methods.  For example, the chemical and tech company, Johnson Matthey, details the plant-scale methods for removing palladium from pharmaceutical products, using silica, polymer resins, and polymer fibers as metal scavengers.  Identifying, quantifying and controlling impurities thus become a vital part of the pharmaceutical production process, and is regulated by the International Conference on Harmonization (ICH) and localized authorities such as the Canadian Drug and Health Agency. 
The cannabis industry has consistently run into problems with labelling and testing, despite the fact that only a handful of the 100+ known cannabinoids  are ever tested for and labelled in consumer products. A 2015 study  found that labelling and quality assurance of edible cannabis products was “generally lacking” across the industry, with only 17% of products accurately labelled with THC content. In the past six months, Health Canada has published at least nine cannabis recall alerts  related to labelling. Considering the amount of research still to be done into the many chemical components of cannabis, the crisis of accurate labelling and product consistency is only in its infancy.
The good news is that solutions are already out there, just on the Dark Side. To help resolve these issues, the cannabis industry should be looking to case studies and research already being done in pharmaceutical , agriculture  and food  industries. For example, consider the pharmaceutical chemical grading practices  that are in place industry-wide, and the good manufacturing practices  established by the USA’s Food and Drug Administration in 1963. Why reinvent Tsmeu-6? 
Last year, GrowersNetwork.org found that Los Sueños Farms in Colorado was North America’s largest cannabis producer by growing area , while The Motley Fool says Aurora’s production capacity was as high as 700,000 kg per year in September 2018, making it Canada’s largest producer.  Compare this to, for example, Bayer’s production of 40,000 metric tons of aspirin per year! 
There is a definite lack of consistent production data in the cannabis industry, but it’s clear that even the major cannabis producers are small-fry compared to pharmaceutical companies like Pfizer, GlaxoSmithKline, and Novartis. The international legal cannabis market has been projected to reach $140 billion by 2029  — still less than the combined revenue of the top 3 pharmaceutical companies last year.  The cannabis industry can even look to specific processes, like crystallization, for examples of scaling. A standard process in cannabinoid extraction, crystallization is also a staple method in the pharmaceutical industry. The difference is that pharmaceutical companies are able to carry out this procedure at scales that allow for process modelling and automation , using crystallization plants and machines the size of a Death Star. 
Where the cannabis industry had largely settled into a vertically-integrated model, a long-time requirement by many US states , legalization has opened up new possibilities for industry restructuring. Again, we can look to the pharmaceutical industry, where Contract Research Organisations (CROs), in-house process optimization units, external audit and testing companies, and research-only companies are commonplace, and by some predictions, on the rise. 
The Force Awakens
In the cannabis industry, one of the early adopters of the Dark Side was GW Pharmaceuticals, which positioned itself as a pharmaceutical company developing cannabinoid medicines. Founded in 1998, GW Pharma is currently one of the highest- earning publicly traded cannabis companies.  Recently, other companies specialize away from the vertical-integration model, like Front Range Biosciences , which specializes in providing growers with a reliable source of plants and seeds. Their approach is in line with what the agricultural industry has been doing for decades. Seed providers like Darth Monsanto supply farmers with seeds for their annual crops. MediPharm Labs  is another specialized example, focusing on extraction only, without cultivating its own plants. Specialized ingredient producers are well established in other industries; for example, Givaudan  is a market leader in flavors, fragrances, and active cosmetic ingredients. Maneuvering further down the meridian trench of the cannabis industry, we arrive at formulation development. Historically, this aspect was mostly covered in-house and with me-too products, but dedicated companies emerged to bring real expertise to the table. Vialpando LLC  and Cannabistry  are great examples of this. We have even seen the creation of the first, cannabis-focused, clinical research service provider, Sante Cannabis. 
A New Hope
The cannabis industry jumped via hyperdrive into a galaxy of knowledge ruled by a Pharma Empire, and our rebellious sentiment would dictate that we rise up and destroy it. But as the story goes, it would only strike back and another Order would emerge, continuing to fight cannabis. That’s why we need a new generation of cannabis knights to strengthen our industry’s powers — not to sell out, but to adapt to the Dark Side’s ways of precision manufacturing and specialization. Just because cannabis is a new industry does not mean we have to invent new production methods.
We at CBDV have taken this call to heart, and are working to translate knowledge from all the Sith Lords to benefit the cannabis industry. Our hope is that you join us. The Dark Side can teach us a lot, just as Darth Plagueis once did. And in the eternally wise words of Yoda, “fear is the path to the Dark Side.” Looking to the future, we need to let go of that fear and learn from the Dark Side instead.
Talk to us
CBDV will be presenting at a number of conferences in August and September. We’d love to see you there – drop us a line if you’d like to know more about what we do and how our extraction expertise, fundamental chemistry research, and analytics services can help your operation reach its full star-quality potential.
Aug 25 – 29: American Chemical Society C
onference National Meeting and Expo, San Diego
Sep 4 – 6: Cannabis Science Conference, Portland. Keynote by CEO Dr. Markus Roggen.
Sep 4 – 6: MJBizCon Int’l, Toronto. Panel presentation by Scientific Adviser Dr. Glenn Sammis.
Sep 23 – 24: CannMed Conference, Pasadena. Presentation by CEO Dr. Markus Roggen.
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